5 Ways to Market Your Blog & Business

Every blogger or entrepreneur knows that many marketing campaigns require some financial resources and tons of time spent. However, there are relatively easy ways to spread the word around without spending much money nor time. Let’s explore the five ideas for you to advertise your company effectively. * this article may contain affiliate links, so please read our disclosure for more information.

Guest Post

Did you try writing stories, blog posts or articles for other magazines, business publishers, entrepreneurs, and bloggers like yourself?
If not, you should consider doing it as soon as possible. Writing Guest Posts for other publishers expose your brand to thousands of people in no time. If written with passion, your post might become a sencation overnight. If you feel that your English Language writing skills are not the most substantial part, take a look at my eBook and a digital course ” Seven-Step Strategy for Profitable Blogging and Effective Marketing.” Over the course, we will explore many ways to improve your writing, so that you can feel more confident in offering your writing products to other publishers and even employers.

Using Free Marketing Services of Other Companies

Using paid and free services of the companies like “Bluehost”, “HostGator”, “MailChimp”, ConvertKit, “Constant Contact”, and “GetResponce”. The first two companies are web hosting companies. If you are not familiar with any of them, check this article, where I described the Bluehost and the value of working with them. “How to Choose a web-hosting Plan.”

Free services offered by “MailChimp”, partly by “Constant Contact” and ” ConvertKit” will help you increase your email subscribers’ list. Choosing one of these companies is the must-do step if you want a quicker promotion of your business. The next time you will write your newsletter or your product review, you might have hundreds of new subscribers added to your list. What can be better for effective marketing?
“GetResponse” is an online marketing platform that helps businesses to market their products more effectively. It is a fully automated service that keeps many useful marketing features under one umbrella, so that you can get more sales with less effort.

Become an Expert in Your Area

Visit blogs of other publishers more often for new ideas and advice. You can participate in the forums, webinars, and other online events. Do it with fun and pleasure. As soon as other bloggers trust your reputation and knowledge, your traffic will grow as well.

Use Your Social Media like a Pro

There is nothing new in the idea of using your social media for your brand’s promotion. But did you try using social media more creatively? If you are familiar with the Photoshop or other web design platforms, you might need to create some eye-catching images of your products so that they stand out from the crowd. As far as we see readers are getting tired with mediocre photos of food, some clothes or expensive jewelry that you wear, or some pics on the beach that say nothing about your business’ mission. Be more proactive and authentic while making your business speak through your Instagram and Twitter posts. Both tools are handy in spreading the word about your company, vision, or your personality.

Partner with other Businesses for Backlinks & Cross-Business Sharing

In his article: “Influencer Marketing: A Beginner’s Guide On What It Is and How to Get Started”, Jeff Bullas gave a precise definition of what Influencer marketing is and why startups and businesses need to use it. There are many ways to get in touch with influencers or other business companies on the market that will be glad partnering with you. My three favorite and proved methods of finding influencers and business partners are:

1. Visiting multiple trade, education, tech, and other events and reflecting on them in my media
2. Writing my Guest and Sponsored Blog Posts on the pages of other publishers and larger companies
3. Creating my Marketing campaigns or offer digital products to other partners in business, and spread the news in our cross-media venues

Example

Here is a quick example about such effort from my most current experience. In about three weeks ago I signed a paid partnership agreement with several eyewear boutiques in New York. They requested my marketing help in the form of printed and digital advertisement and assistance with their content marketing campaigns. I also agreed to represent (model) for and promote one of the sunglasses’ brands that is sold in these stores. Since I possess all the rights to these ads, I included one of my images on the cover page of my digital magazine ‘Coffee District Media’ which was later sent to my 2, 670 email subscribers. Recently, both companies that I partnered with confirmed that their sale grew in about 75% after my marketing and advertisement efforts. Needless to say, I was proud to hear their greeting and appreciation.

Here is a screenshot of the digital and printed ads I created for another partners in business, including eyewear dealers and shops in New Jersey and one of the flower shops in Brooklyn, New York City.

I hope that the examples that we explored in this article will fuel your brainstorming and give you a stimulus to continuously create new opportunities in marketing to develop and promote your brand.

Visit my website for more ideas, courses, eBooks, ads, products, and to read the Coffee District Magazine: www. coffee-district.com